As part of a student-run agency, I created branding and marketing materials for real clients, ranging from logos to digital campaigns. I gained hands-on experience in design, client communication, and teamwork, building a strong foundation in business-focused creative work.
ThinkDesign was birthed by my cohort, Sicong Li. He was a duel-major (business and design), and the creation of ThinkDesign was a natural step for him. This student-led agency worked with local companies and projects.
When most Americans think about slavery, their mind immediately goes to the atrocities that the founders of our nation participated in. The goal of OU|ESM was to also make our minds jump to the modern day slavery that persists today. We live in a time where the number of people in slavery has NEVER been higher.
Lui Lui Restaurant was my first logo project as a member of ThinkDesign. This project evolved into a full rebrand, including new menus and website.
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